Case Study: Squid Game Season 3 Premiere Afterparty at 60 Great Queen Street
60 Great Queen Street recently played host to an afterparty and intimate dinner following the highly anticipated premiere screening of Squid Games Season 3.
The evening invited cast members, influencers, and VIPs to step inside a reimagined 60 Great Queen Street, transformed to emulate by the global hit series. Guests experienced immersive set pieces inspired by the show’s most iconic moments, dramatic lighting, and surprise appearances from Squid Game guards.
The Brief
Following the red carpet premiere and screening, Netflix sought a central London venue that could deliver:
- A sense of intrigue and flow to match the show’s mystery-driven narrative.
- A luxurious yet versatile space that could host VIP guests in style.
- Convenient guest arrival, with an impactful drop-off directly in front of the building’s iconic Tower Doors.
- Unique set-up potential, including the transformation of Vestibule 2 to accommodate a striking triangular table layout inspired by the show’s infamous brand.
Why 60 Great Queen Street Was Chosen…
60 Great Queen Street’s gothic-style architecture, soaring ceilings, and cinematic history made it the perfect fit for this high-profile afterparty. The venue’s adaptable spaces offered a natural flow for entertainment, catering, and set design – from intimate dining areas to open spaces for immersive installations.
With its central Covent Garden location, the venue provided both prestige and practicality, ensuring convenience for attendees.
Event Highlights
- Striking floral design by Mary Jane Vaughan, blending elegance with the show’s unmistakable aesthetic.
- Immersive welcome, with Squid Game guards guiding guests to their tables.
- Themed dining experience, with a triangular table set-up and playful details like a gumball machine directing guests to drinks that matched their colour path.
- Dessert trolleys served by costumed guards, adding a theatrical flourish to the end of the night.
- Event management delivered by leading event agency Inca.
- Full production managed by Event Concept.
Why Does 60 Great Queen Street Make the Perfect Location for an Afterparty?
60 Great Queen Street is a venue that effortlessly bridges luxury and creativity. Its central London location in Covent Garden makes it ideal for both UK and international film and TV launches.
With a rich history of hosting high-profile productions and events, the venue offers:
- Grand Temple theatre-style seating for up to 580 guests – perfect for film and TV screenings.
- Iconic architectural backdrops that elevate event photography and filming.
- Flexible layouts for bespoke dining and entertainment concepts.
- A reputation in the film industry, with past appearances in iconic TV and film productions.
Looking for Your Own Venue for a Screening or Premiere Afterparty in Covent Garden?
If you’re searching for a truly unique and luxurious venue for your next film screening, premiere afterparty or dinner, 60 Great Queen Street offers the ultimate setting in the heart of London’s glittering theatre district.
Just moments from the West End’s most prestigious cinemas and theatres, our venue offers the perfect post-premiere transition – from the excitement of the screening to a stylish, fully immersive celebration. With its striking Gothic architecture, cinematic history, and flexible event spaces, 60 Great Queen Street is a natural choice for hosting the film industry’s most talked-about nights.
Our Grand Temple auditorium offers theatre-style seating for up to 580 guests, ideal for screenings, Q&As or private viewings. For afterparties, the venue’s atmospheric spaces can be transformed to reflect your creative vision – whether that’s an intimate dinner for VIP guests, a high-energy cocktail reception or a fully themed immersive experience.
With an iconic Covent Garden location, a dramatic façade for red carpet arrivals, and interiors that impress from the first step inside, 60 Great Queen Street ensures your event will be as memorable as the premiere itself.
